• Format: Rhythmic CHR       • Target: P18-34, P25-54
• “Aggieland’s Party Station”          • Consistent Top 3 Performer
• Web/Social Media Leader

Your ad campaign isn’t complete without an advertising placement on “The BEAT 101.9”.  101.9 The Beat has been a top 3 ratings force in Brazos Valley for over 5 years since its launch. As the name implies, the station focuses on upbeat music including hip-hop, Top 40, and old school jams. The station super serves one of the youngest metros in America while still enjoying support across demos and ethic groups. The station host successful local events such “Beat Bash” concert series and its DJ are in demand from Houston to Waco. The Beat’s local DJs have dominated PM Drive & Nights including legendary Jammin Joe, Steve O, & the Mad Dr. of Love. The station also features local programming in midday’s with E-Vette and several specialty weekend shows including Gospel and local “Street Beats.” The Russ Parr Morning Show features nationally recognized talent and guests and local news/events. The Beat has made its name with an unrelenting street presence, creative contesting and promotions, unparalleled music credibility, and social media and web integration.


Contact General Manager John Seigler to get your share of the huge disposable income these Boomer spenders spend in Brazos Valley.